New Brand "F." Debuts

Thank you for always using the FASS SANS FAHR online store.

We are pleased to announce the debut of our new brand, F. (F-dot).

F. (F-dot) proposes timeless everyday wear. It is a unisex brand that pursues beauty in form by combining high-quality natural materials with cutting-edge functional materials.

Sales will commence sequentially from the Fall/Winter 2025 collection, at our online store and various retailers.

Elevate your daily life. Quietly, beautifully. F. (F-dot) is a unisex brand that proposes a lifestyle with an aesthetic sensibility, unaffected by trends.

Its minimalist appearance, stripped of excess, contains forms subtly imbued with unexpectedness. It pursues a new basic, enveloped in soft, high-quality materials.

In addition to natural materials such as cashmere, high-quality wool, and cotton, the "AddElm functional material," developed for athletes, is also used in some items. This combines the temperature regulation and comfort of the material with its aesthetic beauty as a form. The forms are designed with an awareness of the relationship between the body and space, creating silhouettes with "whitespace" that stand quietly.

A soft balance, combining tension and playfulness, creates a beautiful structure that transcends gender.

About F------------
.Fashion / Function / Form / Face / FinesseF. (F-dot) proposes timeless everyday wear, focusing on materials, structure, and presence, based on the concept of "quiet strength and whitespace." It aims for "beautiful, enduring clothing" through the fusion of natural fibers and functional materials, exploring new forms of basics that transcend gender, age, and trends.

■Brand Page
https://fsf.co.jp/pages/fdot
■ F. (F-dot) Official Instagram
https://www.instagram.com/f.__official/